Posts Tagged ‘Ecommerce Optimization’

Building Your Own Article Directory Doesn’t Have to be Hard

Thursday, September 8th, 2011

An article directory is something that probably never enters the mind of most web businesses. Today we will share three pieces of good advice to create and manage an article directory. You can easily begin by thinking of all the ways an article directory can help your web businesses. That really is not hard to do, though. Not only will this method help you to get you what you want, but it can turn into something unexpected. Perhaps think of it as a large and powerful marketing funnel for any of your businesses. 

Be very sure you assign the keywords you want to rank for as titles for the various article categories. Make sure you have the overall directory theme in mind, then take your time doing excellent keyword research.Remember that the choices you make in the beginning will have far reaching effects on your site down the road. Do research on silo structure and optimization, and then you need to make your site along the same principles. Do not neglect any aspect of your site in terms of on page seo. If you are smart you will not overlook or ignore doing this because it will help your articles to rank better. 

Do not overlook the strategy of using articles from other directories, and be sure to follow the TOS for syndication. Be sure to check the TOS for each directory to avoid any hassles, though. No matter what, use your own articles to the fullest extent within your directory for obvious reasons. So what you will do is simply search the larger article directories for articles that are relevant to your directory and target audience. This approach is entirely up to you, and it would be understandable if you wanted to avoid publishing content from other directories. Unusual strategy maybe, but it is a viable approach to populating your directory if you have nothing else there. 

You will have the task of promoting your article directory since you are the manager. There are so many different free ways you can promote your directory. You should issue press releases to all the major press release distribution centers, too. It will help you to take a look at the overall big picture of this situation. You will be creating excellent backlinks in addition to gathering exposure. Obviously that is what you want to do because you know the value of backlinking and SEO. 

You can truly benefit in many ways if you create and manage an article directory that supports your other main business. If such a directory appeals to you, then we wholeheartedly encourage you to go for it. If you are leaning toward it, then take your time and learn as much as possible. Nothing replaces a solid business plan and good investigation.

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