Posts Tagged ‘facebook marketing’

Facebook Advertising Tips that are Effective

Sunday, May 15th, 2011

Advertising on Facebook isn’t as complicated as it sounds. Given below are a few simple tips that explain how you can get more out of your Facebook advertising campaign the easy way.

One simple tip that new Facebook advertisers overlook is to separate ads by gender. This is vital information because men and women tend to click on totally different kinds of ads. So if you really want to make your ad more effective, you should make sure that you don’t forget this step. You will also find out that not only is there a difference in response, but also in the price of the ad too. For example, if you are advertising a weight loss eBook that has 2 versions, one for men and the other for women. In this instance, you can basically separate them by gender and examine the targeted results. When you utilize this one basic feature, you can gauge 2 different groups effectively and not have to worry about the outcome.

As you probably already know, much will always be determined by the ad copy for any particular ad. You need to write compelling copy that gets results. Your job is to make your ads different, attention-getting, and also make people want to know more. There is a particular formula with classified ads, and that really is very similar to what you’ll be doing at Facebook. Never leave out explicit statements to click, learn more, read more, etc.

The thing about copywritiing, and that’s all this is, is that it is critical to have a call to action whereby you are directly commanding, sort of, people to take an action. You will connect much better with your audience when you talk to them in their language, and that is why good market research is so important. It’s all about thinking out of the box and being a little creative with your ads. Just keep in mind that your success will reflect on the efforts you put into it.

This third tip is to bid high so that you get a fast approval of your ads. This is something every Facebook advertiser is aware of. Facebook will acknowledge your submitted ad much quicker if you place a very high bid. You can change your the bid that you placed when your ad is approved. However, if your ads don’t get approved after a while, then this is wasted time that you could be testing your ads. So, use this trick to your advantage for as long as it is available.

Facebook is continuously updating, just like other advertising methods. But the best part is that it is still very young which means that it will continue to get better.

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