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If you are utilizing your autoresponder to sell a product
or service, you should be very careful as to how you
approach your potential client . Not manypeople take pleasure from
a hard sale, and those in business have realized for years
that in nearly all cases, a potential customer must hear your
message an average of 7 or 8 times before they will
make a purchase. How do you accomplish this with
your Autoresponder?

It’s really quite simple , and in fact, autoresponders make gettingthe
message to your potential clients those7 or 8 times possible.

Online , without the use of autoresponders, you
probably could not achieve that. Too often, marketers

make the mistake of literally slamming the prospect with a hard sales pitch
with the 1st autoresponder message – this won’t work! .

You add to their  interest slowly. Start with an informative
message – a message that informs the reader in
some way on the topic that your product or service
is related to. At the bottom of the message, include
a link to your sales page for your product. Use that
1st message to focus on the problem that your
product or service can solve , with just a hint of the
solution.

Build up from there with your autoresponders, moving into how
your product or service can solve a problem , and then with the next
message, ease into the benefits of your product –
giving the prospect more actual information with each
and every message. Your final message should be
the sale pitch – not your 1st one! With each
message, ensure that you are giving the
customer information pertaining to the topic – free
information! This is what will help to keep their interest
in what you have to say.

This type of email marketing is an art. It may take time to
get it exactly right. Use the examples that other
marketers have set for you. Pay close attention to the
messages that you receive from other marketers.
Start a ‘swipe’ file, and keep those messages. Use
some of the better sales copy as inspiration for your own
autoresponder messages – just make sure that
yours doesn’t turn out to be an exact copy of
someone else’s sales message!

Remember not to begin with a hard sale. Build your
potential clients interest. Keep building on what
the problem is, and how your product or service can
solve that problem or fill that need. If you are doing
this correctly , by the time the prospect reads
the last message in that series, they will be
convinced enough to make a purchase !