What Are The Basics Of A Good Website?
With an ever increasing number of businesses deciding to move onto the internet , it only proves to highlight the need to employ a professional website designer that can not only design a great looking website, but will correctly optimise it in order to achieve a high ranking in search engines like Google.
Long gone are the days of sites being created solely from flash animation and high tech graphics. Nowadays Web Developers have come to realise that in order to ensure that a website performs and achieves a high search engine visibility, the site must be correctly designed to not only be aesthetically sympathetic to the viewer but is coded to be search engine spider friendly.
Basic web design tips
Text Content
Search engine spiders utterly love text and as such plays a major role in the optimization process and that of your websites ranking status in the search results. Therefore the more text content, the more appealing your site will be, not to mention how successful your SEO campaign will be. The key is to integrate your targeted keyword phrases and that the text look and reads naturally. Try to avoid cramming in keyword after keyword. Doing so will make the text appear unnatural and may well be penalised by Google for ‘Keyword Stuffing’
Navigation Menu
These days many sites contain complex drop down, cascading menus in order to accommodate the large number of navigation links required. The problem then becomes that many of these menu in fact hide the URL details of each particular link. As a result, they are no longer deemed as being search engine friendly.
Wherever possible try avoid using graphics for main navigation menu buttons as spiders cannot read images. Best results are achieved by using plain text.
ALT Tags on Images
It is very important to understand that search engine spiders cannot read images, which is why we attached what is known as an ‘Alt Tag’ or ‘Title Tag’. By doing so the website designer is able to now assign important Keyword Phrases to the images thus providing the spiders with valuable information that if not for the ALT Tags would otherwise be excluded .
The Alt Tags are invisible and only become apparent when you pass your mouse pointer over certain images with Alt Tags attached.
Title Bar Keyword Phrases
Apart from the main text and links, the Title bar is probably one of the most crucial aspects of the site and SEO process and for these reasons should not be ignored . Ideally the title bar should be capped to a max length of 80 – 82 characters, including commas, dashes and spaces etc.
Whenever possible try avoid duplicating the same keywords over and over again as this will only serve to work against you. Additionally, never include throw away or unrelated keywords which are not crucial to that particular page. When in doubt, leave it out!
Kreative Dimension
